NEW LOOK, SAME QUALITY

CHATTANOOGA, TENNESSEE—(January 10, 2011)—Pendleton Flour Mills today announced their plans to rebrand the look and name of their company. Pendleton Flour Mills will soon be doing business as PFM, accompanied by a new logo and new company literature. These changes will go into effect in March, coinciding with the 27th Annual International Pizza Expo held in Las Vegas, Nevada, March 1-3, 2011.

With over 100 years of experience as a miller of premium flours, Pendleton has chosen to update the look of their company to better reflect the superior quality of their products and service. Pete Frederick, Pendleton's Vice President of Sales commented, "Our new look will help present Pendleton in a more concise and fresh manner. We look forward to introducing the new logo, literature and booth graphics at this year's Pizza Expo in Las Vegas."

The high quality products Pendleton Flour Mills is known for will not change, nor will their outstanding customer service. According to Charlie Stout, President and CEO of Pendleton Flour Mills, "Pendleton has a long history of producing the finest flour coupled with unmatched customer service. The name and logo change are symbols of our unyielding commitment to continuous improvement."

About Pendleton Flour Mills
Pendleton Flour Mills has a 100 plus year heritage of providing superior quality products and exceptional customer service. Known in the industry for its Power® and Mondako® flour brands, Pendleton also provides the finest hard and soft wheat flours for all baking applications. They also offer thin, pan and hand-tossed pizza mixes, all of which feature "just-add-water" convenience. Proprietary blends are available for manufacturing specific to customer needs.

Pendleton Flour Mills offers a full line of bagged and bulk flours. With a strong distribution network, they have the ability to service customers ranging from one-store shops to multi-unit chains. For more information please contact Lesa Holliday at 423-265-2313, ext. 105 or email lholliday@milnermilling.com.